Shopify is a popular e-commerce platform but doesn’t have all of the bells and whistles required to run your small businesses online.
For example, if you are selling through Shopify and want to promote a specific product or service through an advertising campaign, you will need to create a landing page for your campaign, which Shopify’s default set up doesn’t offer.
What are landing pages?
Landing pages are standalone web pages that visitors can “land” on when they click through from your ad or email. Marketers typically use landing pages to achieve specific, short-term goals. For example, you might create a landing page to promote a limited-time offer or sell a specific product.
Landing pages play a big part in turning clicks into customers. When someone clicks on your ad, they expect to land on a page that’s relevant to what they saw in your ad. If they don’t immediately find what they expect, they’re more likely to leave.
If you are already using MailChimp for your newsletter subscriber list, building a dedicated landing page for your ad campaign within your existing account makes sense. Landing Pages are free to use and available to all MailChimp users, so you can build as many as you need.
MailChimp’s free Landing Page builder makes it a snap to design and configure your landing page. You have access to two templates for landing pages in your account. One is intended to help you grow your list, and the other to help you showcase and sell a product. Landing page templates are customizable, so you can add or remove content blocks, and style them to fit the look and feel of your brand. Like all MailChimp campaigns, Landing Pages are mobile-responsive, so your design will look great on any device.
All landing pages you publish are live on the web and have a custom URL, so you can share them and use them in your other campaigns and marketing materials. You can pair them with other MailChimp campaigns to target contacts in all phases of your marketing plan. For example, create a segment for new signups from your landing page and welcome them with an automated email series, or create an ad with a call-to-action button linked to your landing page. And copy your landing page URLs and share them on any social media platform to drive traffic to your page etc.
So how do you build a landing page in Shopify?
Let’s start building your landing page:
Go to Templates, create a template, Select a starting point for your template
Options are: Sell Products (Market a line of products or promote seasonal items.)
Selected Make an Announcement (Make an Announcement)
Share details about a sale, event, or other big news. Tell A Story
Send a newsletter to let people know what you’ve been up to. Follow Up
Send a tailored email to people who have engaged with you. Educate
Explain your products or share knowledge about a topic.